- Do not ever use company website email IDs to send bulk emails (this could harm your website repetition).
- Buy a new domain name to use it in email sending.
- Don’t assign the new domain name to any website (use it only for email marketing)
- Buy an SMTP service with a new dedicated IP that allows you to send emails to a large number of contacts.
- When you start sending emails, send it in ascending behaviour to maintain the health of your IP address ex.(first send 5000 emails, the second day send 10000 emails …etc).
- Always clean your emails list and remove invalid, Accept All, and trap emails using online validation services like https://www.datavalidation.com/
- I highly recommend that you use the email marketing platform sendinblue https://www.sendinblue.com it has exciting, unique features and smart receiver behaviour tracking system.
- Don’t include a spam trigger word in the subject.
- Perform a spam test for your email content.
