Since colour is an essential factor in the visual appearance of products as well as in brand recognition, colour psychology has become necessary to marketing. Recent work in marketing has shown that colour can be used to communicate brand personality. There are attempts to classify consumer response to different colours; everyone perceives colour differently. Colour decisions can influence both direct messages and secondary brand values and attributes in any communication.

Your print marketing materials are the only remnants of your company that is left behind after a meeting. Make sure that they pass the test. Business Cards, Annual, Reports, Brochures, Print Advertising, Post Cards, Direct Mailings, and Catalogs.

Promotional clothing is a popular branding tool that can be used successfully for any business. Done correctly, this type of clothing will drastically change the way others see your business. When you’re choosing promotional dress for your company, it’s important to give these garments a lot of thought. Don’t just slap your logo on the back of a t-shirt without taking time to consider the options. The clothing needs to be well suited to both the company and the purpose of the shirt.

Fonts and typography provide an opportunity for your website to be expressive, visually engaging to your visitors and representative of your brand’s image and styling. As a result, finding the right font for your site and brand is more important than you might think, especially if the idea of navigating the world of fonts is a foreign concept.