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Aviation, Ships, & Trucks Trading
Branding
Process
Web Design
Process
Content
Process
D-Marketing
Process

Visual Identity

COLOUR PSYCHOLOGY

Al Husam Trading Palette #1
#172a55
#c9c9c9
#f0aa17
#eaeaea

Colours Psychology

Visual Identity
Blue is the colour of sky, ocean, sleep, and twilight. It is a color that makes me feel so good. When I see it, I almost feel like I am in heaven. For me, blue is the colour of sincerity, inspiration, and spirituality. It makes me feel like I am good enough.

Because blue is favored by so many people, it is often viewed as a non-threatening color that can seem conservative and traditional.
Blue calls to mind feelings of calmness or serenity. It is often described as peaceful, tranquil, secure, and orderly.

Gray is used in contrast–particularly with Navy Blue

  • Orange is the color of bright sunsets and fruits such as oranges and tangerines, so many people might associate the color with the beauty of a setting sun or the refreshing taste of citrus.
  • Orange is a combination of yellow and red and is considered an energetic color.
  • Orange calls to mind feelings of excitement, enthusiasm, and warmth.
Throughout history, white has been the color of purity. Off white shades are likely to conjure similar associations, though perhaps less so than pure white.
Al Husam Group Palette #1
#CA2738
#c9c9c9
#262626
#eaeaea

Colours Psychology

Visual Identity
Red Is Powerful
Like black, red is also frequently described as a strong color that brings to mind feelings of strength and power.
Red is a bright, warm color that evokes strong emotions.
Red is associated with love, warmth, and comfort.
Red is also considered an intense, or even angry, a color that creates feelings of excitement or intensity.

Gray is used in contrast–particularly with Red and Black

Black is used in contrast–particularly with white or yellow–does create energy, black on its own can be depressing and can dampen the mood. Black lines on white paper are stark, definite marks–bearing huge communicative potential for transmitting information.
Throughout history, white has been the color of purity. Off white shades are likely to conjure similar associations, though perhaps less so than pure white.
Al Husam Group Palette #2
#FAB93E
#ffffff
#383838
#eaeaea

Colours Psychology

Visual Identity
The Color Gold Represents
Success: gold relates to achievement and victory, the winner.

Wealth: gold implies affluence, material wealth and extravagance.
Prestige and luxury: gold is associated with sophistication, elegance, value, quality and status.

Effects of Gold
Enlightenment: gold, at its highest level, inspires knowledge, spirituality and a deep understanding of the self and the soul.
Compassion: caring, loving, generous and giving, gold is the benefactor or patron.

Generosity: gold loves to share its wisdom, knowledge and wealth with others.

White represents purity or innocence.
White is bright and can create a sense of space or add highlights. Designers often use the color white to make rooms seem larger and more spacious.
Some of the positive meanings that white can convey include cleanliness, freshness, and simplicity.
Black is used in contrast–particularly with white or yellow–does create energy, black on its own can be depressing and can dampen the mood. Black lines on white paper are stark, definite marks–bearing huge communicative potential for transmitting information.
Throughout history, white has been the color of purity. Off white shades are likely to conjure similar associations, though perhaps less so than pure white.

Visual Identity

LOGO DESIGN

Al Husam Group Logo

Visual Identity

Print

Business Card
Executives Business Card
  • Paper Stock: 2 Layers – Hard Suede Black Card

  • Features 1: Gold Metallic Print

  • Features 2 : Debossed Logo

  • Weight (gsm): 450

Employees Business Card
  • Paper Stock: Matt Laminated

  • Features 1: Round Corners

  • Features 2 : Front Side Spot UV

  • Weight (gsm): 400

Letterhead

Web Design

Hosting & Security

Domain Names
www.alhusamtrading.com
  • Domain Name is Purchased

  • Domain Privacy is Purchased & Installed

  • CDN Server is installed

  • SSL Is Installed

www.alhusamgroup.ae
  • Domain is Purchased

  • Domain Privacy is Purchased

  • CDN Server is installed

  • SSL Is Installed

Web Hosting
www.alhusamtrading.com
  • Web Hosting is Created (30 GB Storage + 100K Bandwidth)

  • PHP Packs are Updated and Tested

  • CDN Server is Activated

www.alhusamgroup.ae
  • Web Hosting is Created (30 GB Storage + 100K Bandwidth)

  • PHP Packs are Updated and Tested

  • CDN Server is Activated

Security
www.alhusamtrading.com
  • Sucuri License is integrated

  • Sucuri Badge is Installed

  • Sucuri Firewall is Activated

  • Sucuri Auto Website Backup is Activated

  • Damascino Monitor is integrated

  • Damascino Monthly Backup is Activated

  • Wordfense License is Integrated

  • Wordfense Firewall is Activated

www.alhusamgroup.ae
  • Sucuri License is integrated

  • Sucuri Badge is Installed

  • Sucuri Firewall is Activated

  • Sucuri Auto Website Backup is Activated

  • Damascino Monitor is integrated

  • Damascino Monthly Backup is Activated

  • Wordfense License is Integrated

  • Wordfense Firewall is Activated

Websites
Core Setup (Landing Page) 100%
Website Wireframes 100%
Website Development 80%
Content Publishing 0%
Testing 10%
Performance Optimization 50%

Digital Marketing

Social Media

Al Husam Group Profiles
Creation 100%
Artwork 100%
About info 50%
Al Husam Trading Profiles
Creation 100%
Artwork 100%
About info 50%

Digital Marketing

Marketing Campaigns

Youtube
Awareness Campaign Status: Finished
Video Creation 100%
Campaign Setup 100%
View Rate 47%
  • Impressions: 212,714
  • Views: 96,695

Show Analytics

Google Ad (PPC)
Awareness Campaign Status: Finished
Campaign Setup 100%
Competetion Share 97 %
CTR 43%
  • Keywords: “al husam group” – “al husam group dubai” – “al husam group uae” – “al husam group united arab emirates” – “al husam trading”

  • Impressions: 64
  • Clicks: 29
  • Conversions: –

  • Daily Cost: –

  • Cost Per Click: 2.3 AED
  • Cost Per Conversion: –