Blue is the colour of sky, ocean, sleep, and twilight. It is a color that makes me feel so good. When I see it, I almost feel like I am in heaven. For me, blue is the colour of sincerity, inspiration, and spirituality. It makes me feel like I am good enough.

Because blue is favored by so many people, it is often viewed as a non-threatening color that can seem conservative and traditional.
Blue calls to mind feelings of calmness or serenity. It is often described as peaceful, tranquil, secure, and orderly.

Gray is used in contrast–particularly with Navy Blue

• Orange is the color of bright sunsets and fruits such as oranges and tangerines, so many people might associate the color with the beauty of a setting sun or the refreshing taste of citrus.
• Orange is a combination of yellow and red and is considered an energetic color.
• Orange calls to mind feelings of excitement, enthusiasm, and warmth.

Throughout history, white has been the color of purity. Off white shades are likely to conjure similar associations, though perhaps less so than pure white.

Red Is Powerful
Like black, red is also frequently described as a strong color that brings to mind feelings of strength and power.
Red is a bright, warm color that evokes strong emotions.
Red is associated with love, warmth, and comfort.
Red is also considered an intense, or even angry, a color that creates feelings of excitement or intensity.

Gray is used in contrast–particularly with Red and Black

Black is used in contrast–particularly with white or yellow–does create energy, black on its own can be depressing and can dampen the mood. Black lines on white paper are stark, definite marks–bearing huge communicative potential for transmitting information.

Throughout history, white has been the color of purity. Off white shades are likely to conjure similar associations, though perhaps less so than pure white.

The Color Gold Represents
Success: gold relates to achievement and victory, the winner.

Wealth: gold implies affluence, material wealth and extravagance.
Prestige and luxury: gold is associated with sophistication, elegance, value, quality and status.

Effects of Gold
Enlightenment: gold, at its highest level, inspires knowledge, spirituality and a deep understanding of the self and the soul.
Compassion: caring, loving, generous and giving, gold is the benefactor or patron.

Generosity: gold loves to share its wisdom, knowledge and wealth with others.

White represents purity or innocence.
White is bright and can create a sense of space or add highlights. Designers often use the color white to make rooms seem larger and more spacious.
Some of the positive meanings that white can convey include cleanliness, freshness, and simplicity.

Black is used in contrast–particularly with white or yellow–does create energy, black on its own can be depressing and can dampen the mood. Black lines on white paper are stark, definite marks–bearing huge communicative potential for transmitting information.

Throughout history, white has been the color of purity. Off white shades are likely to conjure similar associations, though perhaps less so than pure white.