We expanded on an initial business idea guide more detailed planning and communicate essential information. The concept plan signals a commitment to a diligent planning effort by organizing and documenting the intentions of the founders. The concept plan precedes the writing of a business plan and establishes the foundation for its development.
Key actions and primary activities was identified to alert those involved of critical milestones. In some cases, important actions are organizational, such as forming a corporation, providing for funding, the timing of opening day, etc.
Whether it’s a rapid, high impact change or a more gradual transition, we implemented brand conversion and leverage quick win opportunities. Taking into account on-going organizational restructuring or integration decisions driven by the brand strategy, we have executed conversion for key asset areas and quick win opportunities. We maintain ongoing monitoring of the project budget and overall progress reporting.