Project Brief

We did not have any existing brand assets, so the logo needs to be created completely from scratch. It needs to represent our customer core brand values and be suitable for the industry they reside in. The logo needs to be attractive to the target audience. It should be something slick, modern, robust and trendy but with a touch of corporate restraint.

The Challenge

From ancient civilizations to our modern day society, art and design have played an important role in representing different culture’s beliefs, interests, and passions. Many times, artistic works can become a symbol that various cultures are defined by.

The Solution

The first option showed the stylized version of the initial letter “V” combined with the image of a target card as a symbol of success. Then we decided to give it a strong presence by duplicating the “V” with different views and colors which gave the brand a very unique modern style that could be sealed easily in a human brain.

Conceptual Design Samples

The Skills Needed To Produce Brand Excellence

Graphic Design

Graphic design, sometimes known as communication design, involves working with and producing images and text


Drawing and IT skills to be able to work to a brief, solve problems creatively and adapt style creativity and imagination to enjoy creative work.

Design Mockups

In manufacturing and design, a mockup, or mock-up, is a scale or full-size model of a design or device, used for teaching, demonstration, design evaluation, promotion, and other purposes.

Brand Strategy

In marketing, brand management is the analysis and planning on how a brand is perceived in the market. Developing a good relationship with the target market is essential for brand management.

Final Result & Client Satisfaction

Design can be art. Design can be aesthetics. Design is so simple, that’s it is so complicated.

Paul Rand
Design is more than a logo design is a strtegy made visible.
Moira Cullen